Welcome to the Online Business Challenge

What Is The Challenge?

I’m starting an 8-week challenge to build a complete online store from the ground up, and I’m going to show you the ENTIRE process, for free.


I’m going to give you a behind-the-scenes look at how to set up the store, get your first customers, grow your sales, provide customer service, handle shipping and returns, marketing tactics, facebook advertising, and so much more!

I’m even going to show you ALL THE FINANCIALS!

You’ll see how much I make, how much I spend, and all the glorious profits (hopefully).

I’m going to use everything I’ve learned over the past 18 years of building e-commerce sites, and I’m going to show it all to you!

I don’t know if the store will fail or succeed, but either way you’re going to learn a ton of tools and techniques that you can apply to your own store!

Follow Along!

I’ll be sending out email & video updates each week! Drop your email below to see each step of the Online Business Challenge!

Do any of these sound like you?

Have you ever wanted to start your own t-shirt company?

I’m going to show you how to create and sell products like t-shirts, hoodies, socks, shoes, bags, beach towels, etc! Without ever worrying about shipping or inventory!

Do you make your own art and want to sell it online?

If you’ve got your own products then that’s even better! I’ll show you how to get them online and get them selling!

Do you already have a store online but can't seem to make any sales?

I’m going to show you how to really get traffic and how to turn that traffic into sales!

Have you always wanted to create your own clothing line and/or brand?

Oh baby, are you in for a treat! This is EXACTLY what we’re going to do! I’m going to show you how to make products easily, find customers, and grow a real brand of your own!

What This Is NOT

This is NOT how to start an Amazon business. Don’t get me wrong, Amazon offers an amazing opportunity to sell products online. But, at the end of the day, they own your customer. And while they let you sell your products just fine, they also let other people sell the same products to “your” customers… That’s not what we’re doing in this challenge.

This is about how to start and grow YOUR OWN BUSINESS.

A real business where you completely own the customer relationship. Nobody in the middle telling you what you can/can’t do. No platforms changing features or rules that you have no control over. Where you can email your customers whenever you want. Where you can sell them whatever you want.

Note: In this challenge, I will show you how to take your store and set up other sales channels like Amazon, eBay, and Etsy. As well as setting up Fulfillment By Amazon (FBA) for your store.


I’m putting together a private Facebook group and a private Instagram account so that you can follow along and ask questions during the challenge. Or, you can just heckle and make fun of me the whole time!

So, what are you waiting for? Drop your email in this form and let the shenanigans begin!

It’s free for crying out loud, what more do you want? Seriously, if you want more, contact me here.

Weekly Challenge Game Plan

Week 1 - Business Basics

  • Choosing a business name
  • Buying a domain
  • Creating a logo
  • How to find great designers
  • Set up Shopify store
  • Set up store theme
  • Where to find good/free stock photos
  • Shipping settings
  • Tax settings
  • Business bank account
  • PayPal account

Week 2 - Store Set Up / Products

  • Must-have Shopify Apps
  • Editing theme code
  • Getting started with print-on-demand
  • Adding / Creating products
  • How to grow your mailing list with popups & discount offers
  • Facebook Business Manager / Ads Manager
  • FB pixel / re-marketing / dynamic product ads
  • Google Analytics

Week 3 - Social Media Marketing

  • Social media account basics (FB, IG, twitter, Pinterest, snapchat, reddit)
  • Facebook store set up
  • Charity donations
  • Affiliate marketing
  • Pinterest Buy Pins

Week 4 - Influencers

  • Working with Instagram influencers
  • Getting lifestyle product shots
  • Working with podcasts
  • YouTuber reviews

Week 5 - Support & Optimization

  • Custom email addresses
  • Customer service apps
  • Customer service phone numbers
  • Up sell / cross sell
  • Social proof
  • Abandoned cart recovery
  • Back in stock notification

Week 6 - Advertising

  • Buying banner ads
  • Reddit
  • Pinterest strategy
  • Facebook custom audiences
  • Google Adwords
  • Google Shopping
  • Mailchimp newsletters/promotions

Week 7 - Inbound Marketing

  • Creating a blog
  • Blogger outreach
  • Guest posts
  • Hiring copy writers
  • Posting on Medium

Week 8 - Other Platforms

  • Drop shipping
  • Additional sales channels (Etsy, eBay, Amazon)
  • Add Fulfillment By Amazon (FBA)
  • Exit strategy: how to sell your site
  • Wholesale customers

It's going to be awesome!
Join me!

I’ll be sending out email & video updates each week! Drop your email below to see each step of the Online Business Challenge!